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Why build a studio website?

by Hanno Strydom Strydom.Hanno@MacPhail.org

I've changed the students' names, but these are real examples of feedback I've received during the student placement process this semester. Student recruitment is one of several potential benefits of maintaining an online presence for your studio—a website, YouTube channel, etc.
In addition to enhancing student recruitment and retention, a studio website can significantly improve the administrative efficiency and effectiveness of your studio and provide a resource-rich virtual space to enhance your students' learning.

Communication with students can be greatly streamlined by sharing important studio information via a website—calendars, lesson schedules, studio recital details, important dates, etc. Learning resources might include tutorial videos, video archives of studio recitals, videos of great performers, exercises like those from musictheory.net, practice suggestions, downloadable PDFs, and links to all manner of online learning resources.
There are many excellent web-based services available to make building and maintaining a website easy. I use Jigsy. Other popular options include Wix, Squarespace, Weebly, SnapPages and Yola. Services like these provide numerous website templates that are easy to customize. An ad-free Jigsy account costs about $100 a year for hosting. A personalized domain name (e.g. yourname.com or yourname.org) costs an additional $10 per year.
This semester I've helped several MacPhail teachers through the website building process. If you teach at MacPhail, I'd be delighted to do the same for you. Click here to get in touch.

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